OTT Trends and the Growth of FAST Streaming Services

Nowadays, OTT platforms are gaining huge popularity among people.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are 대표 examples.

Different from cable TV, OTT lets users watch what they want, when they want.

OTT’s popularity comes from several factors.

It allows people to enjoy different genres from a single service.

Movies, dramas, and entertainment shows are easy to choose based on personal taste.

In addition, OTT is cheaper than conventional subscription TV.

Being able to stream anywhere using mobile devices is also attractive.

However, as subscription fees keep rising, more people feel financial pressure.

As a result, attention toward free services is increasing.

Ad-supported free streaming allows users to enjoy content without paying.

Cost-conscious users find this model attractive.

Recently, FAST services have gained attention as an example of ad-based streaming.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

FAST is seen as a future growth engine in a slowing TV industry.

Free streaming’s strongest point is that users don’t need to pay. check here

It also offers various content, expanding user choice.

The disadvantage is that ads are unavoidable.

Some free services may offer lower-quality content.

In the future, both OTT and free streaming services will continue to evolve.

Advertising-supported services will likely attract more viewers.

Enjoying content without financial pressure is a strong advantage.

In conclusion, combining premium OTT quality with free access matters.

Using both strengths together gives consumers more satisfaction.

Upcoming changes in OTT and free streaming are highly anticipated.

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